For the purpose of this study, Grand View Research has segmented the global athleisure market report on the basis of product, distribution channel, and region: Nike entered the 1980s on a roll, thanks to the successful launch of Nike Air technology in the Tailwind running shoe in 1979. Fast.” 3. Nike’s popular catchphrase “Just Do It” and powerful celebrity endorsements have made the sportswear giant a household name across much of the world, as we explained in our PESTLE analysis of Nike. Increasing awareness about lading a healthy lifestyle and about the health benefits of fitness activities, such as swimming, yoga, running, and aerobics are expected to drive the market. Globally, Nike has a very large fan base. Footwear & Apparel Industry external analysis: The footwear and apparel industry is growing fast and is seeing very high level of competition. Hilton is already one of the industry leaders in the hotel industry. NIKE, INC. : Industry and sector chart comparison share NIKE, INC. | NKE | Nyse And in the end large companies like Nike eventually seek full market coverage, they want to be the General Motors of their industry. By the end of 1980, Nike completed its IPO and became a publicly traded company. Nike is a multinational organization based in America that deals in the design, development, manufacturing, and marketing of the different apparel, footwear, and equipment. To continue the success and growth of the company, the analysis […] The global clothing apparel market is oligopolistic with for players Nike, adidas, H&M and Zara having a combined market share of 7.0%. Nike’s market share stands at about 27.4% in 2019, ahead of its industry rivals Adidas and ASICS, making Nike the world’s largest company in the global footwear market. Not only do they release plenty of aerial pollution like most factories, but Nike’s production centers occasionally go as far as directly polluting rivers [5]. This article analyses the company using the SWOT Methodology. This all aspects can be included in the product analysis. The Analysis of Nike Inc. a complete and comprehensive analysis of Nike Inc, includes an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself. Nike Case Study Analysis By Ahmed Samir Haitham Salah Magdy Essmat Magdy Mohamed Sherif 2. Nike taps into the emotions of the global audience by addressing themselves as an athletic-wear company that exists with the belief that everyone in this world is an athlete. So, the equilibrium price and quantity is very important to Nike. Ranking at No. Simple. The SWOT and PESTEL analysis report of Nike Inc. presents the complex internal and external factors affecting Nike's brand, its operations, business model, market strategy and growth trajectory. Apart from these things, the brand is globally popular for its quality of products. Nike case study analysis 1. Nike caters to its customers through both the wholesale and direct-to-consumer channels, which accounted for 80.6% and 18.9% of total Nike brand’s sales respectively, in fiscal 2013. There are a several competing firms, but Nike has by far the biggest market share in all segments. S.W.O.T. A PESTEL/PESTLE Analysis of Nike Inc. identifies key issues that the company must include in its strategic formulation. Around the world, it can be easily recognized by its Swoosh logo. Industry Insights The global sportswear market size was estimated at USD 239.78 billion in 2018 and is expected to register a CAGR of 10.4% from 2019 to 2025. For example, in 2008, Nike has a market share of 31% in the footwear while number two (Adidas) has a … Nike is a celebrity brand of sports shoes, apparel and equipment. The brand is seeing faster growth in e-commerce. NKE: NIKE, Inc. industry comparisons. Sports shoes are increasingly becoming an essential fashion accessory among global consumers and the sports shoes market is witnessing demand for trendy and comfortable footwear among all age groups. Industry Analysis: Return On Assets. Nike Value Chain Analysis. Company profile page for NIKE Inc including stock price, company news, press releases, executives, board members, and contact information Company Name: Nike, Inc. Industry (SIC) 3021 - Rubber and Plastics Footwear: Latest report: 11/30/2019 (filed 1/07/2020) Revenue: $40,781 million (ranked #1 out of 26 companies in the industry) Nike is a global brand that is synonymous with quality and excellence. NKE is trading in the range of $98.15 - $102.00 in the past 30 days. Nike has various products as well as brands that cater to different market segments which varies according to requirement of particular segments as … Industry Concentration analysis Industry concentration concerns the distribution of production within an industry. T he PESTLE analysis evaluates the Political, Economic, Social, Technological, Legal and Environmental aspects influencing Nike externally. The SWOT analysis of Nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand - Nike. The footwear industry is very price sensitive. SWOT analysis is the evaluation of the of a company’s strengths, weaknesses, opportunities and threats. 1 shoemaker. Nike Inc 's sales fell by -0.62 % in I. Government aid Low interest rates Stable currency Policies enacted to advance products globally Puma NewBalance Nike Macro Environment Dominant Industry Factors Industry Leader Map Competitive Profile & External Factor Evaluation Matrix The Firm Vision Statement: "Make today With a net profit of just under two billion dollars in 2018, Nike is truly a leader in the footwear and sports apparel markets. 1925 Apparel, Footwear & Accessories industry recorded deterioration of revenues by -7.32 % Nike Inc 's net income grew by 11.05 % in I. That’s a wrap for this PESTLE analysis of Nike. The company is known for its high-quality products and attractive designs which has enabled the company to gain international success. The SWOT analysis evaluates the strengths and opportunities that Nike holds and how it strategizes itself to succeed its weaknesses and threats in its operating external environment To maintain its position in the athletic shoes market, Nike Inc., must address the opportunities and threats based on the external factors that shape the conditions of its remote or macro-environment. Nike does have some of its retailers. However, how does an established quality hotel chain break into other existing crowded markets where competition is … New entrants in Textile - Apparel Footwear & Accessories brings innovation, new ways of doing things and put pressure on NIKE, Inc. through lower pricing strategy, reducing costs, and providing new value propositions to the customers. Nike 2011 2010 2009 2008 2007 14.5 13.78 11.57 16.239999999999988 14.51 Under Armour 2011 2010 2009 2008 2007 12.16 11.219999999999999 9.06 8.68 15.46 Adidas Group 2011 2010 2009 2008 2007 6.1 5.8199999999999985 2.66 7.17 6.6. Fluid. Nike Situation Analysis. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. 2. In 2018 42% of revenue is generated by the US market and the remaining revenue from the Non-US market. On the homepage of its investor relations website, Nike calls itself “a growth company.” It looks like the world’s largest sneaker company just validated that statement. Nike also spends a lot on advertising as well as research and development. 2. And Nike did pretty well, for example, when the demanded quantity increases without a decrease in price, the company will force the price to rise. Nike is over-dependent on US market for its revenue and sales. Hayley J. Technical Analysis The model is using several technical indicators (MACD, RSI, MFI, OBV, position Indicators) to forecast the trend of the stock for 6 and 12 months, and assign a value. The level of importance of each factor is scored in the table below (it’s highlighted in yellow). However, Nike also shows promise of a change in their current practices, with a strong resolve to become more ‘eco’. NIKE, Inc. Porter Five (5) Forces Analysis for Consumer Goods Industry Threats of New Entrants . This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. Nike Weaknesses in SWOT Analysis. Analysis. Its e-commerce websites are active in more than 45 countries. Nike is the world’s no. Hilton Hotels Situation Analysis In the industry of hotels, Hilton is synonymous with quality. Quarter 2020 year on year, above company average, Get the latest stock and industry comparisons from Zacks Investment Research. With the mindset that everyone is an athlete, Nike targets to cater to all the people around the world, belonging to any age group who wants to live athletics’ lifestyle. Footwear market size was valued at $365.5 billion in 2020, and is estimated to reach $530.3 billion by 2027 with a CAGR of 5.5%. Ten years of annual and quarterly financial ratios and margins for analysis of NIKE (NKE). This began a period of transition, where several of Nike’s early … The key theme in this article is that Nike is currently at a stage where it has to either diversify into other segments or risk placing all its eggs in one basket. The industry structure is characterized by the kind of firms and products that are in Nike’s industry. Nike is an American company that is engaged in the design, manufacture and marketing of apparel, footwear, equipment, services and accessories. 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