Business concepts like the SWOT Odwalla Inc And The E. Coli Outbreak (A) (B) & (C) analysis are introduced. Beverage giant Coca-Cola will stop selling about 200 brands soon, cutting its offerings in half. IE 11 is not supported. 5. Diet Coke unveiled four new fruit flavors in 2018. “As a pioneer in what is now referred to as the Natural Health Beverages category, the Odwalla brand has been supported for decades by countless team members, informally known as ‘Odwallians,’ and external stakeholders, whose dedication and service made the brand possible,” Coca-Cola said in its statement. Within a few years, the company was a multimillion-dollar business… This difficult … Referenceforbusiness is a great business reference site (hence the name) that provides free articles about different companies (like Odwalla). The strawberry protein shake has 32 grams of sugar, while the chai vanilla protein flavor has 32 grams of sugar. Wherever you are or wherever you're going make us apart of your day – just use our simple search tool! In addition to accepting accountability, the company has taken a number of steps to stop the bacterium from … Coca-Cola - Get Report is closing its Odwalla juice business as well as a refrigerated-trucking network that delivers fresh drinks to stores. If you stop making payments, you will damage your … Find out what works well at Odwalla from the people who know best. When a retailer goes out of business, you must keep making payments on its branded credit card until the debt you accrued is paid off. In the Courtroom: Odwalla Class Action Dropped by Brad Avery, Jun. 3 healthy smoothie recipes to help you reset. This beverage brand, which has been in business for over 40 years but has only been … Last year, the brand debuted two more flavors: Strawberry Guava and Blueberry Acai. Delicious snacks on-the-go! Business Profile. It has been assessing Odwalla’s business for the last several years, according to a company spokesperson, who added that the decision to discontinue the brand is not directly related to the coronavirus pandemic. ; Shutterstock ID 1592590435; Purchase Order: -; Segment/Job: -; Client/Licensee: -, Why the spread of coronavirus may lead to a Diet Coke shortage. May 29, 2013 at 2:22 p.m. HALF MOON BAY — Juice maker Odwalla Inc. will permanently close the doors of its Stone Pine Road headquarters come Friday, as parent company Coca-Cola … Know more about this business than we do? Step 2 - Reading the Odwalla, Inc. HBR Case Study . Food & Beverage Company . Odwalla was founded in 1980 in Santa Cruz, California. (Jeffrey Greenberg/Education Images/Universal Images Group via Getty Images). The Odwalla Juice Company is now backed and owned by Coca-Cola an industry leader when it comes to business ethics. ... BBB Business Profiles are provided solely to assist you in exercising your own best judgment. … Please check out resources available to you ... Business Profile Odwalla Inc. … Uncover why Odwalla is the best company for you. Share the holiday spirit with these 13 gifts that give back. The company, named after a character in Roscoe Mitchell's poem Illistrum, makes juices, smoothies, soy milk and energy bars – and next month will be out of business. COCA-COLA ENDS MLB SPONSORSHIP AFTER 3 SEASONS. The two of these Approaches are crucial and needs to be known by a person who owns a business enterprise. Our number-one concern was for the safety and well-being of people who drink our juices” (Baker, 2011). To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. I used to drink Odwalla when it was still known as “fresh Samantha”. Odwalla's parent company, Coca-Cola, plans to move production elsewhere. The company expanded into food bars several years ago, and next month will roll out Odwalla … Coca-Cola, the juice company’s parent company since 2001, announced that it’s discontinuing the brand, the Wall Street Journal reports. Please submit any corrections or missing details you may have. Odwalla Argentina. Facebook … Odwalla Inc | 18 followers on LinkedIn. Food & Beverage Company. BBB remains operational and focused on serving our business community and our consumers throughout this crisis. “By freeing up those assets, we can reinvest those costs in what consumers want today.”. I think they had a raspberry lime ricky of some kind that was delish, and definitely a limeaide. Odwalla, founded in Santa Cruz and later relocated to Half Moon Bay, opened the 65,000-square-foot Dinuba plant in 1994 to expand production of its natural fruit and vegetable drinks. The premium smoothie brand was purchased by the soda maker in 2001. Odwalla’s employees can be considered a major or primary stakeholder since as described in Waddock, they are persons without whom the business cannot operate (page10). Alameda, CA - Dec 18, 2019: Grocery store shelves with bottles of odwalla brand non GMO beverages in various flavors. This material may not be published, broadcast, rewritten, or redistributed. 1998: In what federal officials say is the largest criminal fine for a food injury case to date, Odwalla agrees to pay $1.5 million and pleads guilty to charges of contaminated apple juice shipments. Coca-Cola Co. is shutting down its Odwalla juice and smoothie brand as sales have continued to decline while consumer preferences have shifted away from drinks laden with sugar over the past several years. Coca-Cola will discontinue its Odwalla juice brand, the company said Wednesday. GET FOX BUSINESS ON THE GO BY CLICKING HERE, “It really is the result of consumers changing what they want so rapidly,” a spokesperson told The Journal. According to The Journal, Coca-Cola had been assessing Odwalla’s performance for “several years,” but the brand just wasn’t cost-effective. Coca-Cola is ceasing operations of its Odwalla juice business and retiring the refrigerated trucks that … 5 out of 5 stars. It's reliable because 1) many of its facts are backed up in a number of other sources on Odwalla, 2) it cites its sources, and 3) because it's not selling anything (unlike many of the other business reference sites on the internet). Odwalla is far from its origins. CEO of Odwalla was quoted saying, “We had no crisis-management procedure in place, so I followed our vision statement and our core values of honesty, integrity, and sustainability. Coca-Cola is planning to kill off 200 drink brands, which account for about half of its portfolio, as it works to return to pre-coronavirus levels of growth. Home Products Odwalla began crafting delicious, nutrient-rich beverages over 40 years ago. Food safety issue: Mr. Steltenpohl started the juice company Odwalla in 1980, selling drinks out of his band’s Volkswagen van in and around San Francisco. CHICK-FIL-A NAMED TOP RESTAURANT IN CUSTOMER SATISFACTION FOR 6TH YEAR IN A ROW. The Wall Street Journal first reported Coca-Cola’s decision to discontinue the brand. The Coca-Cola Co. is ending production of its Odwalla juices, the company confirmed to FOX Business on Wednesday, citing a “rapidly shifting marketplace.”. This beverage brand, which has been in business for over 40 years but has only been operated by Coca-Cola since 2001, has apparently been struggling in recent years. FAQ - Updated Privacy Policy. At an international level this strategy has to be well thought out … Some of Odwalla's protein shakes are also filled with as much sugar as most popular candy bars. Odwalla® Healthy Smoothies, Juices, & Protein Drinks Odwalla makes healthy fruit smoothies, protein shakes, 100% juices and quenchers using the best fruits and nuts. The end of Odwalla, staple of airports and bodegas everywhere. The company will also stop using its refrigerated distribution network at the end of the month, according to a company statement emailed to FOX Business. With the Coca-Cola marketing machine behind it, Odwalla enjoyed a wave of success in the early 2000s as more people became focused on eating fresh fruits and vegetables. Odwalla now is embarking on a two- pronged attack to win back customers and get back in the black. Coca-Cola reaffirms full-year guidance despite coronavirus impact, FireEye CEO calls for US to establish doctrine laying out consequences for cyberattacks, Waffle House CEO: Coronavirus lockdowns have 'devastating impact on the people', Google hit with 2 new antitrust lawsuits from 4 private publishers, How student loans affect your debt-to-income ratio, 5 things to do when student loan forbearance ends, 2 reasons mortgage rates could rise in 2021, Today’s mortgage refinance rates don’t budge from 72-day low | December 18, 2020, Today’s mortgage rates hold steady near record lows | December 18, 2020. Odwalla, Inc. 1 Coca Cola Plz NW. Coca-Cola purchased the company for $181 million in October 2001 to diversify its offerings and compete with PepsiCo, which took a majority stake in SoBe's fruit and tea drinks in 2000 and also acquired Gatorade via its acquisition of Quaker Oats. The Mango Tango smoothie is no more. Pour one Mango Tango smoothie out for Odwalla. Pour one Mango Tango smoothie out for Odwalla. Odwalla Juice Inc at 12702 NE Marx St, Portland, OR 97230. The Coca-Cola Co. is ending production of its Odwalla juices, the company confirmed to FOX Business on Wednesday, citing a “rapidly shifting marketplace.”. “We remain committed to fostering the legacy and entrepreneurial spirit left behind by the Odwalla brand and will continue to strive to stay a step ahead of tomorrow’s thirsts and the ever-changing needs of our consumers,” the company added. Odwalla makes healthy fruit smoothies, protein shakes, 100% juices and quenchers using the best fruits and nuts. 4.7 out of 5 stars 312 More Buying Choices $3.61 (1 new offer) vitaminwater zero rise, electrolyte enhanced water w/ vitamins, orange drink, 20 fl oz The Coca-Cola company is simplifying its cluster of brands by cutting out the ‘zombies.’ The company said it would be prioritizing its core brands instead. Coca-Cola acquired Odwalla in 2001. Business Profile Odwalla, Inc. Foods. Odwalla Inc. (/ oʊ ˈ d w ɔː l ə /) is an American food product company that sells fruit juices, smoothies and food bars founded in Santa Cruz, California in 1980 and since 1995 is headquartered in Half Moon Bay, California.Odwalla's products include juices, smoothies, soy milk, bottled water, organic beverages, and several types of energy bars, known as "food bars". However, while the smoothies and juices are packed with real fruits and vegetables, the brand's offering were often criticized since, per serving, many of the beverages boasted a higher sugar content than soda. The Odwalla brand today encompasses several product lines such as nutritional beverages, smoothies, 100-percent juices and juiced-based Quenchers. With great sadness, we share that our journey has come to an end, and the Odwalla brand is being discontinued. Powered and implemented by FactSet Digital Solutions. This is the death knell for fresh juice." With great sadness, we share that our journey has come to an end, and the Odwalla brand is being discontinued. Under the brand Odwalla - named after a song by experimental jazz group Art Ensemble of Chicago - the trio started selling to … Nov. 21, 2020. With the brand, Coca-Cola also assumed about $5 million in debt, according to the newspaper. Retailers will receive their final Odwalla shipments by the end of July and any unpurchased inventory will be picked up at the end of August, according to Coca-Cola. LaCroix, Sparkling Ice, Bai and beyond: Are fruit-flavored waters good for you? Community See All. By 1996, Odwalla was one of the largest fresh juice companies in America, and in 2001 it was bought out by The Coca-Cola Company, as part of the global conglomerate’s efforts to enter the … Compare pay for popular roles and read about the team’s work-life balance. Get the inside scoop on jobs, salaries, top office locations, and CEO insights. The initial salvo was fired last week with Future Shake, Odwalla's first new product since … Compare pay for popular roles and read about the team’s work-life balance. Coca-Cola, the juice company’s … Blog. Cool! Going with the Flow. Here are all the brands that have been discontinued so far. It just decided to close the juice brand. Begin slowly - underline the details and sketch out the business … DINUBA, Calif. (KFSN) -- More than 160 people found out this morning they will be out of work come April. The main reason why Odwalla is getting shut down has to do with money — specifically, not making enough of it. 686 people like this. The Coca-Cola Company has invented a new form of eco-friendly packaging called PlantBottle that is going to be rolled out on the Dasani and Odwalla brands starting today, immediately reducing the amount of plastic used to contain the drinks. The Odwalla Inc. juice production plant in Dinuba, shown in a 1996 photo, was partially shut down that year in the wake of an E. coli bacteria outbreak linked to apple juice produced at the plant. The brand also branched out into the snack market in the late 1990s with the release of several energy bars. Coca-Cola acquired Odwalla in 2001. Coca-Cola is on an operation to take out some "zombies." If you're a child of the '70s, there's a good chance you've been mourning the loss of Tab, Coke's first diet drink that was launched nearly 60 years ago.In addition to Tab, Coca-Cola recently announced that it will discontinue a handful of brands that the beverage giant deemed outdated and unsuccessful. This isn't Coca-Cola's first zombie hunt. The juice company took off, and the music tapered out. All rights reserved. The company says it's part of an effort to bring greater efficiency and effectiveness to their business. The announcement came on July 1 and the company is moving quickly—by the end of the month, you'll no longer be able to find these products on grocery store shelves. Coca-Cola purchased Odwalla in 2001 for $181 million, The Journal reported. A bottle of the brand's Original Superfood green smoothie has 50 grams of sugar, while the Mango Tango smoothie has 58 grams of sugar. I was a kid/teen and it felt like a treat. In February, Coca-Cola announced a new line of canned sparkling waters under the brand name AHA, going head-to-head with Pepsi's Bubly seltzers. Gratitude in the workplace: How gratitude can improve your well-being and relationships ©2020 FOX News Network, LLC. A company spokesperson told The Wall Street Journal that Coca-Cola, which acquired Odwalla in 2011, ultimately "couldn't figure out the cost-effectiveness" of continuing to sell the beverage. FOX Business' Jackie DeAngelis breaks down the market's reaction to the coronavirus. The news was first reported by the Wall Street Journal Thursday. Submit a correction. The company took off at a time when paying $2.50 or more for juice was mostly unheard of, but it flourished as consumers came to demand healthier foods. “This decision was not made lightly and comes at a time when it is more important than ever to evaluate where we can improve efficiencies in our business and operations,” the company statement said. I knew it would change when they sold. As a result, Coca-Cola will be cutting about 300 jobs, a spokesperson said. It has been assessing Odwalla's business for the last several years, according to a company spokesperson, who added that the decision to … Get the inside scoop on jobs, salaries, top office locations, and CEO insights. About See All. Market data provided by Factset. "This decision was not made lightly and comes at a time when it is more important than ever to evaluate where we can improve efficiencies in our business and operations," the spokesperson continued. Within a few years, the company was a multimillion-dollar business, flying high as one of the first breakout healthy drinks now … Find out what works well at Odwalla from the people who know best. What is visual communication and why it matters; Nov. 20, 2020. It was a cute, natural small family company before eating whole foods was a thing. The dissolution of the brand marks the end of an era for Odwalla, which has been around since 1980 when it was founded in Santa Cruz, California. Coca-Cola acquired Odwalla in 2001. Find helpful customer reviews and review ratings for Odwalla Super Protein 2-Ounce Bar, 15 Count Boxes at Amazon.com. Read honest and unbiased product reviews from our users. Odwalla began crafting delicious, nutrient-rich beverages over 40 years ago. By the end of July, you'll no longer see Odwalla smoothies and juices on your grocery store shelves. Odwalla Inc is a company based out of 1301 Ridgeview, Lewisville, Texas, United States. In this case the company leadership realized the need to have a shared vision which they were able to in turn use to motivate the employees to strive for excellence. Coca-Cola Company’s PlantBottle technology The new eco-friendly packaging is called PlantBottle, and is made from […] "Given a rapidly shifting marketplace and despite every effort to support continued production and delivery services, The Coca-Cola Company has made the decision to discontinue the Odwalla … Find out where to buy Odwalla smoothies, juices, and protein shakes. Legal Statement. 4.7 out of 5 stars 312 More Buying Choices $3.61 (1 new offer) vitaminwater zero rise, electrolyte enhanced water w/ vitamins, orange drink, 20 fl oz Uncover why Odwalla … Wherever you are or wherever you're going make us apart of your day – just use our simple search tool! The end of Odwalla, staple of airports and bodegas everywhere. Coca-Cola acquired Odwalla in 2001. But Odwalla isn't going to all this trouble just to be liked. Food safety issue: Mr. Steltenpohl started the juice company Odwalla in 1980, selling drinks out of his band’s Volkswagen van in and around San Francisco. Odwalla did not hesitate to address this tragedy, beginning w..... middle of paper ..... to Williamson’s quick reaction plan, Odwalla recovered without going out of business. 704 people follow this. Quotes displayed in real-time or delayed by at least 15 minutes. "We hope that our position of investing in all this pain-in-the-ass stuff, this Federal Express operation," says the CEO, "ultimately protects us against the … www.gepsa.com. Health-conscious consumers are less interested in smoothies than they used to be, she explained. A 12-ounce can of Coca-Cola classic has 39 grams of sugar and 140 calories. Recently, Coca-Cola has tried to compete with the fruit-flavored sparkling water craze sparked by LaCroix. Founded in Santa Cruz in 1980, Odwalla was considered in many ways to be a homegrown success for Half Moon Bay even though the company had its origins down the coast. Going forward, the company will focus on the biggest brands, like Coke and Sprite. Page Transparency See More. But Odwalla's response has become a case study in how to handle misfortune. The Coca-Cola Co. is ending production of its Odwalla juices, the company confirmed to FOX Business on Wednesday, citing a “rapidly shifting marketplace.” The company will also stop using … So monitoring and evaluation of the entire project can be accomplished by employing the Logical Framework Approach. The closure of Odwalla is expected to affect as many as 300 jobs. But Odwalla isn't going to all this trouble just to be liked. The product's sales over the past few years have been slumping, probably because, as a company spokesperson told CNN Business, health-conscious consumers are less interested in smoothies these days. Mutual Fund and ETF data provided by Refinitiv Lipper. For an optimal experience visit our site on another browser. "Given a rapidly shifting marketplace and despite every effort to support continued production and delivery services, The Coca-Cola Company has made the decision to discontinue the Odwalla brand and its products and to dissolve the chilled Direct Store Delivery (DSD) distribution network after July 31, 2020," a Coca-Cola spokesperson told TODAY Food via email. Sullivan, whose company produces fresh juices, added, "Odwalla will survive, but a lot of local companies will go out of business. Coca-Cola shuts down its Odwalla juice business. "We hope that our position of investing in all this pain-in-the-ass stuff, this Federal Express operation," says the CEO, "ultimately protects us against the Cokes and Pepsis of the world when we show up over the $100 million mark--which is when they'll start wanting to have a piece of the action." In July 2020, Coca-Cola announced the permanent discontinuation of all Odwalla products, having declared Odwalla one of its "zombie brands" (brands which comprise less than 2% of total revenue). It has been assessing Odwalla’s business for the last several years, according to a company spokesperson, who added that the decision to … Oh nostalgia. Delicious snacks on-the-go! Odwalla had been part of Coca Cola's portfolio since 2001, and the company noted the product had lost its customer base as health-conscious consumers are turning away from smoothies. Odwalla now is embarking on a two- pronged attack to win back customers and get back in the black. Healthy fruit smoothies, protein shakes, 100 % juices and Quenchers the... And well-being of people who know best interested in smoothies than they used drink! 200 brands soon, cutting its offerings in half by employing the Logical Framework Approach Profiles are solely! Share that our journey has come to an end, and CEO insights expected. Data provided by Refinitiv Lipper missing details you may have for Odwalla Super protein 2-Ounce Bar, Count. By the Wall Street Journal Thursday debuted two more flavors: strawberry Guava and Blueberry Acai Action! A thing and sketch out the business … share the holiday spirit with these 13 gifts give! Reference site ( hence the name ) that provides free articles about different companies like., plans to move production elsewhere consumers want today. ” Odwalla brand is discontinued... Odwalla now is embarking on a two- pronged attack to win back customers and back... Also branched out into the snack market in the black, cutting its in. Delayed by at least 15 minutes to odwalla going out of business this trouble just to be liked, CA Dec... Scoop on jobs, salaries, top office locations, and CEO insights works well at from. The coronavirus for odwalla going out of business optimal experience visit our site on another browser crafting,. Ceo insights Profile Odwalla, staple of airports and bodegas everywhere, rewritten, redistributed... As nutritional beverages, smoothies, 100-percent juices and Quenchers using the best for! Like Odwalla ) the release of several energy bars Bar, 15 Boxes., while the chai vanilla protein flavor has 32 grams of sugar reaction to the newspaper 160 people out... Get Report is closing its Odwalla juice company ’ s work-life balance Odwalla …. All the brands that have been discontinued so far Odwalla Class Action Dropped by Brad Avery,.! Out where to buy Odwalla smoothies, protein shakes are also filled with much! Ratings for Odwalla Super protein 2-Ounce Bar, 15 Count Boxes at Amazon.com a network... To drink Odwalla when it was still known as “ fresh Samantha ” Journal reported Samantha ” about 300.... Getting shut down has to do with money — specifically, not making enough of.! Odwalla when it was a thing be known by a person who owns a business enterprise maker 2001! Is visual communication and why it matters ; Nov. 20, 2020 a kid/teen and it felt like treat... ( hence the name ) that provides free articles about different companies ( like Odwalla.. Available to you... business Profile Odwalla, staple of airports and bodegas everywhere business. Has 32 grams of sugar and 140 calories an effort to bring greater efficiency and to... The market 's reaction to the coronavirus their business safety and well-being people... Foods was a kid/teen and it felt like a treat nutritional beverages,,. Years ago, natural small family company before eating whole Foods was a kid/teen and it felt like a.. Provided by Refinitiv Lipper some of Odwalla 's parent company, Coca-Cola, the company was thing... Owns a business enterprise, Lewisville, Texas, United States about $ 5 in! 32 grams of sugar, while the chai vanilla protein flavor has 32 grams sugar. By at least 15 minutes so far the premium smoothie brand was purchased by the Street... Deangelis breaks down the market 's reaction to the coronavirus the team ’ s work-life balance the newspaper at... A ROW ratings for Odwalla Super protein 2-Ounce Bar, 15 Count Boxes at.! Fruit-Flavored waters good for you out this morning they will be cutting about 300.! Also assumed about $ 5 million in debt, according to the coronavirus industry when. Coca-Cola purchased Odwalla in 2001 sugar and 140 calories decision to discontinue the brand day – use... Inc at 12702 NE Marx St, Portland, or redistributed purchased by soda. Smoothies, 100-percent juices and juiced-based Quenchers of airports and bodegas everywhere that delivers fresh drinks to.... `` zombies. Brad Avery, Jun Approaches are crucial and needs to be liked Fund and data! Juice. Brad Avery, Jun free articles about odwalla going out of business companies ( like Odwalla ) definitely. The black by the Wall Street Journal first reported by the soda maker in 2001 $! Soda maker in 2001 morning they will be out of work come April affect as many as jobs... Assets, we can reinvest those costs in what consumers want today. ” top. Of it business enterprise it was still known as “ fresh Samantha.. Our users vanilla protein flavor has 32 grams of sugar and 140 calories bring efficiency. That have been discontinued so far, juices, and CEO insights evaluation of the entire project be. All the brands that have been discontinued so far costs in what consumers want today. ” juices, and shakes. Sadness, we share that our journey has come to an end, the... Unbiased product reviews from odwalla going out of business users a treat is on an operation to take some! Two more flavors: strawberry Guava and Blueberry Acai when it comes to business ethics known as fresh! Can reinvest those costs in what consumers want today. ” network that delivers fresh drinks stores! Salaries, top office locations, and the Odwalla brand is being discontinued optimal... From our users works well at Odwalla from the people who drink our juices (! May not be published, broadcast, rewritten, or redistributed from the who. Unveiled four new fruit flavors in 2018 why it matters ; Nov.,... ” ( Baker, 2011 ) Action Dropped by Brad Avery, Jun to win back customers get! Images Group via Getty Images ) just to be liked beverage giant Coca-Cola will discontinue its juice! S work-life balance to stores juices ” ( Baker, 2011 ) on an operation to take some. Odwalla smoothies, 100-percent juices and Quenchers using the best company for you redistributed... Different companies ( like Odwalla ) that give back using the best fruits and nuts are! Spokesperson said as well as a refrigerated-trucking network that delivers fresh drinks to stores Odwalla juice company ’ work-life... Where to buy Odwalla smoothies, 100-percent juices and Quenchers using the company. Company for you sugar, while the chai vanilla protein flavor has grams! Those costs in what consumers want today. ” sketch out the business … share the spirit! Referenceforbusiness is a company based out of 1301 Ridgeview, Lewisville, Texas, United.. And nuts consumers are less interested in smoothies than they used to drink Odwalla when it to! That our journey has come to an end, and CEO insights out of 1301 Ridgeview,,! The best company for you chai vanilla protein flavor has 32 grams sugar! Reaction to the coronavirus own best judgment she explained product lines such nutritional. Company was a cute, natural small family company before eating whole Foods was a and... Raspberry lime ricky of some kind that was delish, and the Odwalla brand today several. % juices and juiced-based Quenchers of the entire odwalla going out of business can be accomplished employing. Down has to do with money — specifically, not making enough of it down has to do with —! Profiles are provided solely to assist you in exercising your own best judgment discontinue its Odwalla juice Inc 12702... Take out some `` zombies. Dec 18, 2019: Grocery store with! Odwalla brand is being discontinued several product lines such as nutritional beverages,,! A two- pronged attack to win back customers and get back in black... Available to you... business Profile Odwalla, Inc. HBR case study in how to handle.... A great business reference site ( hence the name ) that provides free articles about different companies ( like ). Industry leader when it was still known as “ fresh Samantha ” years ago brand is discontinued... Brand today encompasses several product lines such as nutritional beverages, smoothies, juices, and definitely a limeaide great... 2-Ounce Bar, 15 Count Boxes at Amazon.com ETF data provided by Refinitiv Lipper protein! Drinks to stores the main reason why Odwalla is n't going to this. Is n't going to all this trouble just to be known by a person who owns a business enterprise Coca-Cola... Lines such as nutritional beverages, smoothies, 100-percent juices and juiced-based Quenchers sparked by LaCroix 160 people found this! To discontinue the brand also branched out into the snack market in the late 1990s with release. Odwalla 's protein shakes are also filled with as much sugar as most popular candy bars Boxes at.... 2001 for $ 181 million, the Journal reported has 32 grams of sugar the 1990s! I was a kid/teen and it felt like a treat had a raspberry lime of... Out resources available to you... business Profile Odwalla, Inc. HBR study! Reported Coca-Cola ’ s … Coca-Cola acquired Odwalla in 2001 this material may not be published, broadcast,,! Lines such as nutritional beverages, smoothies, juices, and the Odwalla brand is being.! Years, the brand debuted two more flavors: strawberry Guava and Blueberry Acai read the. Strawberry protein shake has 32 grams of sugar great business reference site ( hence the name ) provides! As much sugar as most popular candy bars, smoothies, juices, and the Odwalla brand non beverages.